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PHARMACOLOGY MANAGEMENT
1. Understand how the Bitech
& Pharma industries are evolving in India.
2. Understand the relationship
between the Bitech & Pharma industries.
3. Establish the innovations in
both the industries.
4 Learn about the competencies
developed by certain companies and the growth
opportunities in both the
industries.
1. Study the entry and
expansion strategies of Ranbaxy in foreign markets
2. Elaborate on the Growth
initiatives of Ranbaxy in the US
3. What are the Challenges
faced by Ranbaxy in the US
1. Understand the importance of
corporate social responsibility and its impact on the image of corporate
2. Appreciate the role of
corporate in bringing about social change
1. Write down the facts of the
case.
2. Establish the growth of the
Ranbaxy and the major hurdles the company experienced in its growth.
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