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MARKETING MANAGEMENT
Q.1) Define
term “Marketing Management” discuss the elements of Market Environment?
Q.2) Define
the term Product Management? Explain how New Product Decisions are made?
Q.3) What is
Customer relationship Management Explain its feature and nature?
Q. 4) Explain
the nature and feature of Marketing research and Information Systems? Q.5) What
is Market Measurement and Forecasting?
Q6) What is
Segmenting and Targeting the Market?
Q7) What is
Advertising Management? Explain the concept of Sales Promotion and Personal
Selling?
Q8) Write a
short note (any two)
a) Brand
Equity
b) Global
Marketing
c) Direct
Marketing
d) Pricing
decisions
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