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STRATEGIC
MANAGEMENT
Answer any Four of the
following questions (20 marks each )
1) a) Explain the purpose of a
mission statement
.
b) Prepare a two-page typewritten
mission statement for your company of your choice or for a business school.
c) List five potentially
vulnerable areas of a firm without a stated company mission.
2) Define the term social
responsibility. Find an example of a company action that was legal but not socially
responsible. Give a few Indian example of Indian Firms that have incorporated
Social responsibility in their mission and vision statements.
3) What key emerging changes do
you see in the global environment and
What are their implications for
strategy?
Why do Company’s diversify?
4) Explain the relevance and the
implication of Porter’s generic strategies and the five competitive forces. Can
mass customization outdate his generic strategies on an industry widespread
basis?
5) Why are Joint Ventures formed?
Are they relevant in the current WTO regime? What are the characteristics and
strategic issues involved in JV’s and why do they fail?
6) Describe the different types
of co-operation strategies and illustrate each with examples. Explain the
utility of the SWOT exercise.
7) Write short notes on any 3 of
the following :
a. Stakeholder expectations
b. The Value Chain
c. Franchising & Licensing
d. Core competency &
sustained competitive advantage
e. Vision & Mission
statements
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