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CONSUMER
BEHAVIOR
A) Explain
the characteristics organizational buyers? State the factors affecting the
same? Please explain the individual consumer buying behavior?
B)
Define and explain the following with respect to
consumer behavior. With examples
C) Relation
between Attitude, Belief and Behavior
D)
Please
explain:
1) Five
distinct stages in the buying decision process.
2) Personal factors affecting behavior
3) Buying
process
D) Explain
:
1) Actual
Vs Reference price.
2) Semiotics
3) Functions
of attitude
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