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E-COMMERCE
MANAGEMENT
Case 01 GM’s E-Business Strategy
Issues
1. What do you understand by the E-Business strategy
implementation across an organization’s value chain?
2. What are the rationale and benefits associated with
e-commerce initiatives in
an automobile company?
3. What are the Channel conflict arising from e-business
initiative?
Case 02 : Marriott’s Customer - Focused E-
Business Strategy
DELIGHTING CUSTOMERS
Issues
1. Bring out the facts of the case.
2. Identify the various E-business initiatives.
3. What are the strategies an organization to focus in order
to excel in the E-business.
4. Apart from the facts provided in the case, what other
initiatives you can project keeping in mind the success of an organization
towards E-business.
Issues
1. Taking out the facts of the case , Bring out the
importance of a customer-focused e-business strategy
in the hospitality industry.
2. Establish the role of IT in integrating different
business processes to make them more customeroriented based on your
understanding of the case.
Case 03
E-Strategies - Case
Studies
Case 4 : A PROACTIVE APPROACH TO ENVIRONMENTAL
RESPONSIBILITY
INTRODUCTION
ISSUES
(1) Why does Dell treat its stakeholders in a socially and
ethically responsible manner?
(2) In your opinion, which of Dell’s strategies makes the
most impact on the environment? Explain
your answer.
(3) Explain the importance of the “Energy Star” programme
for consumers and businesses.
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