Thursday, 21 April 2016

A Strategic Approach to Crisis Management


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PUBLIC RELATION MANAGEMENT



a) Investor Relations for Shareholder Value

b) A Strategic Approach to Crisis Management

c) Broadcast Media Relations

Q2) Explain the following (any two). (10 Marks)


a) Career Paths in Public Relations

b) Global and Local Media Relations

c) The various aspects of Connecting with Consumers in Public Relations

Q3) Explain in brief the Environmental Issues in Public Relations (10 Marks)

Q4) Define Media Relations. Explain Integrated Marketing Media Relations (10 Marks)

Q5) Discuss the various aspects of Managing a Diverse Workforce in a Changing
Corporate Environment’. (10 Marks)

Q6) Discuss the Role of Research in Public Relations Strategy and Planning (10 Marks)

Q7) Discuss the various strategies to Maintaining Effective Client-Agency Partnerships

Q8) What is Media Transformation? Explain in brief the current Practice of Public
Relations in India and abroad. (10 Marks)



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