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MEDIA MANAGEMENT
CASE STUDY :
1
The verb
Manage comes from the Italian maneggiare (to handle especially a horse), which
in turn derives from the Latin manus (hand). The French word management (later
management) influenced the development in meaning of the English word
management in the 17th and 18th Centuries. Management has to do with power by
position, whereas leadership involves power by influence.
Q1) Explain
the meaning of Management?
Q2) What are
the functions of management?
Q3) Explain
one function of management in brief?
Q4) Explain
the branches of management towards the end of 20th Century?
CASE STUDY :
2
A management
buyout (MBO) is a form of acquisition where a company’s existing managers
acquire a large part or all of company. Management buyouts are similar in all
major legal aspects to any other acquisition of a company. The particular
nature of the management buyout lies in the position of the buyers as managers
of the company and the practical consequences that follow from that. In
particular, the due diligence process is likely to be limited as the buyers
already have full knowledge of company available to them. The seller is also
unlikely to give any but the most basic warranties to the management, on the
basis that the management know more about the company than the sellers do and
therefore the sellers should not have to warrant the state of company. These
are several ways of financing a management buyouts.
Q1) Explain
the purpose of Management buyout (MBO)?
Q2) Explain
the various ways of financing a management buyouts?
Q3) Give
some examples of MBO’s?
Q4) Explain
the objectives for MBO?
CASE STUDY :
3
Journalism
is a discipline of writing. News-oriented journalism is sometimes described as
the “first rough draft of history” (attributed to Pnil Graham) because
Journalism often did second important events, however producing news articles
on short deadlines.
While under
pressure to be first with their stories, news media organizations usually edit
and proofread their reports prior to publication, adhearing to each
organizations standard’s of accuracy, quality and style. Many news
organizations claim proud traditions of holding Government officials and
institutions accountable to the public, while Media critics have raised
questions about holding the press itself accountable.
Q1)
Distinguish between Electronic media and Press Media in detail?
Q2) What are
the types or variations of Journalism?
Q3) Explain
the elements of Journalism?
Q4) Explain
the professional and ethical standards of Journalism in brief?
CASE STUDY :
4
Peter
Drucker wrote that “Because the purpose of business is to create a customer,
the business Enterprise has two and only two – basic functions, Marketing &
Innovation. Marketing & Innovation produce results, all the rest are
costs”.
Marketing is
the distinguishing, unique function of business. Marketing is not limited to advertising.
The practice of marketing is almost as old as humanity itself. Marketing
methods are informed by many of the social sciences, particularly psychology,
sociology and all leading economies.
Q1) Define
the ‘Marketing’ concept in detail?
Q2) Explain
the two levels of Marketing? (in detail)?
Q3) What are the
four ‘P’ for a marketing plan to be success
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