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International Business
Case Studies
CASE STUDY (20 Marks)
PATRA Global is engaged in IT industry
having 1000 employees. The Human Resource Head of the company is faced with
many problems of like high turnover of employees, late coming, The young
employees don’t stay for long and quit the job within a year or so. H R Depart.
Experienced people demand very high salary. The CEO of the Company has worked
hard to win the new business contracts and would like to double the turnover in
2 years. However due to shortage of right people on stable basis contracts are incomplete
and the company may have to pay penalty and will find difficult to get renewal
of contract. The employees of the company compare their company with leading
companies in the Industry and feels demoralized.
Answer
the following question.
Q1.
What is your suggestion for planning and getting right people for right job.
Q2.
What are various sources for recruitment which can be tried?
Q3.
How you would like to improve skills of the employees.
Q4.
Suggest steps to motivate the employees.
CASE STUDY (20 Marks)
The case discusses stores swap between
two of the top retailers in the world, Tesco and Carrefour, in the Czech
Republic, Slovakia, and Taiwan. In Taiwan, Carrefour was among the leading
retailers. But in the Czech Republic and Slovakia, Carrefour was not able to
gain market share. Tesco, on the other hand, was in a strong position in the
Czech Republic and Slovakia, but its Taiwanese operations were not doing well.
Both the retailers’ made a swap agreement between the two companies, after a
lot of deliberations, according to which Tesco agreed to take over 11 of
Carrefour's stores in the Czech Republic and Slovakia, and Carrefour agreed to take
over six stores of Tesco in Taiwan. Thus both the retailers succeeded in their
mission with bright future prospects of Tesco in the Czech Republic and that of
Carrefour in Taiwan.
Answer
the following question.
Q1.
Discuss the international expansion strategies of Carrefour and Tesco.
Q2.
Explain the reasons behind Tesco and Carrefour deciding to swap some of their
stores.
CASE STUDY (20 Marks)
“Chile’s Falabella – Succeeding through
an Integrated Retail Strategy” traces the journey of Chilebased retailer
S.A.C.I. Falabella (Falabella) to becoming one of the largest integrated
retailers in Latin America. A brief history of the company shows that the company
progressed with an insight into its business diversification and
internationalization strategy. Falabella’s adoption of the ‘integrated retail’
strategy was quite fruitful for the company. The case also depicts the
company’s focus on catering to the distinct needs of the various customers
across Latin America, which helped it in not only creating a strong market
position for itself, but also in staving off competition from multinational
retailers. The case concludes with a look into the company’s future plans,
which included an expansion of its retail footprint and strengthening of its
ecommerce business.
Answer
the following question.
Q1.
Evaluate the business diversification strategy for a retail company.
Q2.
Analyze the international expansion strategy undertaken by a strong regional
player.
CASE STUDY (20 Marks)
Google, the leading Internet search
engine based in the US, started providing its services in China in the year
2000. Though the company became one of the leading search engines in the
Chinese market, it started losing its market share rapidly to the local players
like Baidu. In order to remain competitive, Google decided to launch a Chinese
website www.google.cn and agreed to censor the content, in January 2006. Though
Google was criticized by the industry experts for its decision to censor the
content, the company defended its stance by claiming that providing censored
results was better than not providing any details at all. However, soon Google started facing problems,
and its website was blocked several times for its quality of censorship,
spreading obscene content etc. The company remained second to Baidu in the
local search engine market. Google's other services like YouTube, Blogger, and
Picasa were also blocked. By the end of 2009, Google realized that its website
was being attacked and the attacks originated in China. Google also found that
Gmail accounts of some of the advocates of human rights in China were broken
into. In January 2010, Google reported that its corporate infrastructure had
been subjected to a targeted attack from China and announced that it would not
censor its results anymore and was ready to shut down its Chinese operations,
if required. The events leading to its decision to stop censoring the search
results in China, adversely affected Google's operations in China.
Answer
the following question.
Q1.
Discuss the business and regulatory problems faced by multinational companies
in China.
Q2.
Examine the reasons for media censorship in China.
Q3.
Give an overview of the case.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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