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Marketing Management
Answer the following question.
Q1. List Media habits(of target segment) (1 marks)
Q2. What is Audiovisual Medias of Advertising? (10 marks)
Q3. What is Price sensitivity? (10 marks)
Q4. What is Test marketing? (10 marks)
Q5. What is Brand equity? (10 marks)
Q6. “Ware – housing decision are growingly becoming more critical” . Discuss quoting examples. (10 marks)
Q7. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable ? Why? (10 marks)
Q8. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution. (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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