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Marketing Management
Answer the following question.
Q1. What is Non store retailing? (10 marks)
Q2. Explain Types of advertising (10 marks)
Q3. Explain Warehousing and Inventory Decisions. (10 marks)
Q4. Explain Sales Promotion Techniques. (10 marks)
Q5. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10 marks)
Q6. A New brand of a ‘Tyre –that Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test marketing Justify your contention. (10 marks)
Q7. Discuss the role & importance of physical distribution in the consumer products marketing. (10 marks)
Q8. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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