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Marketing Management
Answer the following question.
Q1. List Media habits(of target
segment) (1 marks)
Q2. What is Audiovisual Medias of
Advertising? (10 marks)
Q3. What is Price sensitivity? (10 marks)
Q4. What is Test marketing? (10 marks)
Q5. What is Brand equity? (10marks)
Q6. “Ware – housing decision are
growingly becoming more critical” . Discuss quoting examples. (10 marks)
Q7. Present the factors that influence
the pricing strategy of an organization .Which among them are non –
controllable ? Why? (10 marks)
Q8. What do you mean by the term
Physical Distribution? Explain briefly the nature & importation in the
sphere of physical distribution. (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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