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SAP CONSULTANCY
Case Studies
CASE STUDY (20 Marks)
Good Sports manufacturing is a firm
that has four production plants good sports is engaged primarily in the
manufacture of athletic wear the head quarters & administrative offices of
the firm are located adjacent to one of four plants the distribution centre is
a also at the same location two other plants are located in the same location
two other plants are located in the same town as the headquarters while the
fourth plant is located about 60 miles away two plants produce primarily shorts
and warmup suits, & twoproduce TShirts. The production from all plants is
sent to the firms distribution center for shipping to retailers.
Answer
the following question.
Q1.
Explain “Retailing”?
Q2.
What do you mean by franchise?
Q3.
What are the essentials of business?
Q4.
What are the types of Integration & mergers?
CASE STUDY (20 Marks)
Ralph laurens womens is a firm that
uses its collection as the fashion leadership strategy for multiple lower
priced brands. R.Lcollection is the premiere product line and other brands are
Ralph Lauren Blue Label, Ralph Lauren Black lable, pinky pony, Raph, Polo Jeans
Company, Ralph lauren Gold & RLX each label represents high end
merchandise, but each targets a some what different customer with different
types of products & at different price points.
Answer
the following question.
Q1.
What are the influences on the design process?
Q2.
Examine pre adoption processes in relation to creative design?
Q3.
Examine post adoption processes in relation to technical design ?
Q4.
What are the factors influencing product development?
CASE STUDY (20Marks)
Oakley sunglasses based in foothill
Ranch, California was a leader in fighting counterfeiting in 2001.Oakleys are
favored by athletes& people who want to look like athletes Oakley
sunglasses are made in the united states & sell for $ 60 to $ 315
counterfeit versions made in china sell for $4 to $ 20 In the united states,
304 people were arrested for selling fake Oakleys & 363,651 pairs of fake Oakleys
were seized. Out side the united States, 85 people have been arrested &
261,045 pairs of fake sunglasses seized. Since the 9/11 terrorist attack on the
world trade center. Customs & other officials have turned their attention
away from counterfeits & toward
National Security. Yet Roslyn Mazer
associate deputing attorney general in the Clinton administration said that
there are criminal organization including terrorist that use counterfeit goods
to finance their activities.
Answer
the following question.
Q1.
Explain counterfeiting
Q2.
What do you mean by Licensing
Q3.
Explain protecting rights to merchandising properties?
Q4.
Explain Intellectual property ?
CASE STUDY (20 Marks)
Cartwheels is an apparel manufacturer
that specializes in childrens apparel at good value the firms mission is to
provide serviceable childrens fashion goods at morderate price. Size ranges
offered include toddlers, boys & girls Annual sales for the firm are $ 25 million
The firm has QR partnerships with its major retail customers cartwheels has
three major categories in its merchandise mix tops ( 60 % of sales) , bottom (
30% of sales) & pajama (10 % of sales) Girls tops are 55% of tops sales.
The economy has been flat
and competition strong but because QR
partenerships sales are expected to increase 10% A fashion trend away from
wearing oversized tops & towards stretch fabrics has been observed. The
merchandising cycle is divided in to 4 selling periods for girls tops.The
selling periods are approximately equal in length about 10 weeks each in the 52
week merchandising cycle.
Answer
the following question.
Q1.
Explain Line Planning ?
Q2.
What do you mean by product development?
Q3.
Explain Line presentation.
Q4.
How do you explain these concepts 1) Labels 2) Hang Tags 3) Tickets 4) Pocket
Flashers
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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