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Principles and Practice of Management
Case Studies
CASE STUDY (20 Marks)
The modern Corporation Limited produces
and distributes packaged food products, such as cereals, spices, puddings,
jellies, crackers, salad dressings, etc. The company sells nationwide and
conducts a very large national advertising campaign. It has 75 plants located
throughout the country and markets 65 different products, each under its own
trademark. These are all food products, but are not otherwise closely related.
They vary from long margin specialities with comparatively small volume to
larger volume items with similar profit margins. Different raw materials and
commodities are used in their processing. All products, however, have the
common factor of being sold throughout retail grocery stores. Gross sales are
Rs. 2,500 lakhs and total assets are Rs. 1,250 lakhs. Management is
centralized. The chairman of the board, the President, and four VicePresidents with
responsibility for sales, production, purchasing, and law, make up the
executive top of the company and operate as a committee on all general policy
matters. Sales, advertising, and sales promotion are all under the jurisdiction
of the sales VicePresident. All plant operations, as well as research and
engineering, report to the production VicePresident. Purchasing is the
responsibility of its VicePresident, Who also governs traffic. Public
relations, law and corporate functions are under the general counsel. Financial
responsibilities are handled by the president, and employee relations are
covered by each VicePresident in his own area of responsibility. Each plant is
operated by a superintendent whose authority is over wages, maintenance cost,
output, quality, hiring, inspection and the other normal plant operation
responsibilities. Superintendents report to 8 regional production managers who
are responsible to the production VicePresident. The volume of production in
each plant is scheduled by the production control group reporting to the
operating VicePresident. Final Schedules are set after consulting the sales
Vicepresident. Opportunities for increasing the line of products and expanding
the business are being lost because of lack of executive’s time to study them
to manage new products. In any business where specialties sold under trademark
brands are the major business of a company, it is necessary for that company to
continually bring out new products and to study old ones to determine, the
point of no return with regard to promotion and advertising expenses. The
Modern Corporation management feels that, in addition to lost opportunities for
sound expansion, profit opportunities in present products are not being fully
recognized. The business may have grown too big for the form of management.
Answer
the following question.
Q1.
How have changed conditions in this company affected the appropriateness of its
organization structures?
Q2.
What changes do you recommend to be made in the company organization structure?
CASE
STUDY (20 Marks)
The case chronicles the 200 year old
legacy of the family business of the Rothschild Family. Started by Mayer
Amschel Rothschild in 1790, in Frankfurt, the banking business of the family
ruled Europe for centuries (dominated financially). The 5 sons of Mayer strategically
placed in different financial centers of Europe took advantage of International
events, thus creating their initial wealth. The case focuses on the reasons for
the success and failure of family business at different times. It explores the
concepts of family values, Succession Planning, inheritance planning, growing
entrepreneurs within the family, controlling ownership of business, and adapting
to changing times. Mayer was born in 1744 in a ghetto of Frankfurt known as the
Frankfurter Judengasse, which was home to the largest Jewish community in Germany.
After losing his parents at the tender age of twelve, Mayer struggled to make
his up to become a court Jew . He joined the banking firm of his father’s
colleague, Jacob Wolf Oppenheimer, and later established himself as a rare coin
trader. His clients included the prince of HesseKassel. The good connections
that Mayer developed during this period earned him the title of court agent. By
1780, Mayer had become a well known trader of coins, medals, and antiques in Frankfurt
. He made enough money to buy a new house in 1787. The growing circle of
suppliers and customers in his existing business gave him the impetus to move
into the banking business by the early 1790s. Over the next few years, Mayer’s
banking business achieved remarkable growth and, by 1797, he was counted among
the richest Jews in Frankfurt. Mayer had 5 sons and 5 daughters. By the end of
the 18th century, his banking business had become too big for him to control
alone. One of the major reasons for the success of the
Rothschild family was the individual success of the five sons of Mayer.
According to Amschel, Nathan acted like the commanding general in London, and
the four brothers were like his soldiers and everyone played a very important
role in taking the family’s business forward. However, the individual success
of the descendants was not under the control of any single person as the family
got bigger from the third generation onward and the businesses grew more
independent. To make every business of the family a success in the future would
be tough without coordination of all the other family members. Every crisis in
Europe opened up new opportunities for the Rothschild family; rather, they
utilized the conditions to their benefit. When the ghetto of Frankfurt was
bombed by the French army in 1796, it reduced the restrictions placed upon Jews
in Germany. As a result, Mayer’s business flourished and his newly started
banking business received a boost.. After the battle of Waterloo, Nathan and
his brothers concentrated on expanding the business and increasing the wealth
of the family primarily by giving loans to governments. The London House with
the help of Paris, Frankfurt, Naples, and Vienna, between the years 1815 and
1859, issued a total of 50 loans worth 250 million sterling pounds, mainly to
governments which were in need . The Rothschild family banks altogether became
the most powerful bank in financial history and dominated bond issues.
According to some industry experts, the principal contribution of the
Rothschild family to nineteenth century capitalism was the development of the
bond market. The early days of the 19th century saw the introduction
of the taxation system and the Rothschild’s style of operating with a single
commercial account couldn’t sustain itself. The different Houses continued with
their separate businesses independently. The failure of the
Rothschild’sAustrian bank in the 1930s, the Nazis seizing the family’s property
in Austria, and the nationalization of the French Bank in the 1980s showed a
breakdown in the power and control the Rothschild family had enjoyed for nearly
200 years...
Answer
the following question.
Q1.
Comment on the success of the family business of Rothschilds and their
strategic moves.
Q2.
Explain how the family beliefs, culture, and faith in religion played an
important role in decision • making of the owners.
CASE STUDY (20 Marks)
In a shipping department of a company,
there were two supervisory staff namely one foreman of stores and one Senior
Store Keeper.They were assisted by two Assistant store Keepers and 10 workers.
The shipping department was responsible for clearance of all the inward stores
against the various purchases made and dispatches of the stores to all the
demanding units without any delay. It was observed that there was no delay in
unloading the inward trucks bringing the stores but there was always a delay in
loading the trucks going outwards for delivery of stores. It was generally
delayed and loading was being completed during overtime only. This caused loss
to the company due to the payment of overtime allowances to the staff. It also
caused delay in compliance of demands.
Answer
the following question.
Q1.
Discuss the likely causes of the delay in loading the outbound trucks.
Q2.
What corrective steps you propose to be taken by the Foreman?
Q3.
If you were the in charge of shipping department how will you motivate the
industrial staff to minimize the overtime payment?
Q4.
Give an overview of the case.
CASE STUDY (20 Marks)
The case discusses the entrepreneurial
venture of Sarvesh Shashi (Sarvesh). Sarvesh underwent a yoga course which
transformed his thinking and perception of life. When the course was followed
by a stringent phase of penance under the guidance of a shaman, Sarvesh gained
immaculate clarity of what goals he should pursue in his life. With this
motivation, he founded Zorba the Renaissance Studio — which gained quick
acceptance from the people. In January 2016, Sarvesh Shashi (Sarvesh), a yoga practitioner
and the CEO of Zorba A Renaissance
Studio (Zorba), sealed a Memorandum of Understanding (MoU) with India’s largest
health and fitness chain – Talwalkars Better Value Fitness Ltd (Talwalkars). As
a part of the MoU, Talwalkars acquired a 50% stake in Zorba. Sarvesh and
Talwalkars looked to expanding their joint presence in India and beyond by 2020
to make the most out of the fastgrowing US$3.2 trillion global yoga and
wellness industry. By May 2016, Talwalkars, in association with Zorba, launched
33 studios across 25 cities in India and had further plans to roll out 100120 studios
in the next 5 years across India and overseas. Sarvesh’s primary motive was to
spread happiness to people through the medium of yoga and meditation. He
designed several courses that addressed the various issues and challenges
people faced, ranging from depression and diabetes to cancer. Sarvesh did face
some teething troubles, but his efforts soon yielded results. His studio
received a proposal from India’s biggest fitness chain — Talwalkars. Talwalkars
acquired a 50% stake in Zorba Renaissance Studio. Along with Zorba, it had
ambitious plans to open more
than 100 studios across the country to
make the most of the increasing popularity of and following for yoga. The case
discusses the efforts of Sarvesh as an entrepreneur through ideation,
implementation, and growth of his venture.
Answer
the following question.
Q1.
Explain Entrepreneurship and Entrepreneurial initiative.
Q2.
Give an overview of the health and wellness sector in India
Q3.
Analyze the beginning, development, and growth of an entrepreneurial initiative
in the health and wellness sector.
Q4.
Discuss the Sarvesh’s primary motive.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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