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Marketing Management
Answer the following question.
Q1. “Success of of several consumer
products in the Indian market in the recent Past Was directly of indirectly
related to packing decisions.” Critically evaluate the Statement describing the
nature and importance of packing decisions. Give suitable illustrations from
Indian consumer market. (10 marks)
Q2. “Effective advertising and
aggressive sales promotional schemes help the salesmen in performing their
duties and reaching their sales targets.” Discuss. (10 marks)
Q3. Explain Product Life Cycle in
detail .How do Marketing strategies change as product moves. Through various
stages of Life cycle. (10 marks)
Q4. Define the term Marketing Mix.
Explain the significance of appropriate marketing mix in the present
competitive environment. Cite examples to support your answer. (10 marks)
Q5. ‘RushMush Foods (P) Ltd.’ plans to
launch a new line of mushroom, based instant food products. They already have a
popular line of (noninstant) mushroom products, in the market. Which steps will
you recommend to the management of ‘RushMush” to enable their launch in the
Indian market. Make necessary assumptions and justify your answer. (10 marks)
Q6. How will you alter the marketing
mix –intensity & composition ,as a product is entering the maturity stage
in the lifecycle? How again the marketing mix will have to be modified ,when
the same product ,later on, starts showing sales – decline? (10 marks)
Q7. A New brand of a ‘Tyre –thatNever –punctures’
is to be launched in India by a multinational company with your advice about
concept – testing and test marketing Justify your contention. (10 marks)
Q8. What are Current trends in
packaging? (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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