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Marketing Management
Answer the following question.
Q1. Give the steps in launching a new
product. Also give various methods of test marketing a new Product. (10 marks)
Q2. List Media habits(of target
segment). (10 marks)
Q3. What is Inventory Management? (10 marks)
Q4. Explain Cobranding. (10 marks)
Q5. MK Industries Ltd. Intends to
launch a two seater tiny motor car in Indian market. As a marketing manager
which steps would You like to take to lunch this novel product? Make necessary
assumptions and justify your answer. (10 marks)
Q6. Define the term Channels of
Distribution. Describe various types of channels used for distributing the
consumer product and industrial products and industrial products. What are the
aspects considered while selecting the channels of distribution. (10 marks)
Q7. Explain Product Life Cycle in
detail .How do Marketing strategies change as product moves. Through various
stages of Life cycle. (10 marks)
Q8. R.K.Industries Ltd., intends to
launch a new folding exercise cycle in Indian market. As a marketing manager
which steps would you like to take while launching this product? How will you
conduct the test marketing for this product. Make necessary Assumptions and
justify your answer. (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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