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Principles and Practice of Management
Case Studies
CASE STUDY (20 Marks)
The modern Corporation Limited produces and distributes packaged food products, such as cereals, spices, puddings, jellies, crackers, salad dressings, etc. The company sells nationwide and conducts a very large national advertising campaign. It has 75 plants located throughout the country and markets 65 different products, each under its own trademark. These are all food products, but are not otherwise closely related. They vary from long margin specialities with comparatively small volume to larger volume items with similar profit margins. Different raw materials and commodities are used in their processing. All products, however, have the common factor of being sold throughout retail grocery stores. Gross sales are Rs. 2,500 lakhs and total assets are Rs. 1,250 lakhs. Management is centralized. The chairman of the board, the President, and four VicePresidents with responsibility for sales, production, purchasing, and law, make up the executive top of the company and operate as a committee on all general policy matters. Sales, advertising, and sales promotion are all under the jurisdiction of the sales VicePresident. All plant operations, as well as research and engineering, report to the production VicePresident. Purchasing is the responsibility of its VicePresident, Who also governs traffic. Public relations, law and corporate functions are under the general counsel. Financial responsibilities are handled by the president, and employee relations are covered by each VicePresident in his own area of responsibility. Each plant is operated by a superintendent whose authority is over wages, maintenance cost, output, quality, hiring, inspection and the other normal plant operation responsibilities. Superintendents report to 8 regional production managers who are responsible to the production VicePresident. The volume of production in each plant is scheduled by the production control group reporting to the operating VicePresident. Final Schedules are set after consulting the sales Vicepresident. Opportunities for increasing the line of products and expanding the business are being lost because of lack of executive’s time to study them to manage new products. In any business where specialties sold under trademark brands are the major business of a company, it is necessary for that company to continually bring out new products and to study old ones to determine, the point of no return with regard to promotion and advertising expenses. The Modern Corporation management feels that, in addition to lost opportunities for sound expansion, profit opportunities in present products are not being fully recognized. The business may have grown too big for the form of management.
Answer the following question.
Q1. How have changed conditions in this company affected the appropriateness of its organization structures?
Q2. What changes do you recommend to be made in the company organization structure?
CASE STUDY (20 Marks)
The case chronicles the 200 year old legacy of the family business of the Rothschild Family. Started by Mayer Amschel Rothschild in 1790, in Frankfurt, the banking business of the family ruled Europe for centuries (dominated financially). The 5 sons of Mayer strategically placed in different financial centers of Europe took advantage of International events, thus creating their initial wealth. The case focuses on the reasons for the success and failure of family business at different times. It explores the concepts of family values, Succession Planning, inheritance planning, growing entrepreneurs within the family, controlling ownership of business, and adapting to changing times. Mayer was born in 1744 in a ghetto of Frankfurt known as the Frankfurter Judengasse, which was home to the largest Jewish community in Germany. After losing his parents at the tender age of twelve, Mayer struggled to make his up to become a court Jew . He joined the banking firm of his father’s colleague, Jacob Wolf Oppenheimer, and later established himself as a rare coin trader. His clients included the prince of HesseKassel. The good connections that Mayer developed during this period earned him the title of court agent. By 1780, Mayer had become a well known trader of coins, medals, and antiques in Frankfurt . He made enough money to buy a new house in 1787. The growing circle of suppliers and customers in his existing business gave him the impetus to move into the banking business by the early 1790s. Over the next few years, Mayer’s banking business achieved remarkable growth and, by 1797, he was counted among the richest Jews in Frankfurt. Mayer had 5 sons and 5 daughters. By the end of the 18th century, his banking business had become too big for him to control alone. One of the major reasons for the success of the Rothschild family was the individual success of the five sons of Mayer. According to Amschel, Nathan acted like the commanding general in London, and the four brothers were like his soldiers and everyone played a very important role in taking the family’s business forward. However, the individual success of the descendants was not under the control of any single person as the family got bigger from the third generation onward and the businesses grew more independent. To make every business of the family a success in the future would be tough without coordination of all the other family members. Every crisis in Europe opened up new opportunities for the Rothschild family; rather, they utilized the conditions to their benefit. When the ghetto of Frankfurt was bombed by the French army in 1796, it reduced the restrictions placed upon Jews in Germany. As a result, Mayer’s business flourished and his newly started banking business received a boost.. After the battle of Waterloo, Nathan and his brothers concentrated on expanding the business and increasing the wealth of the family primarily by giving loans to governments. The London House with the help of Paris, Frankfurt, Naples, and Vienna, between the years 1815 and 1859, issued a total of 50 loans worth 250 million sterling pounds, mainly to governments which were in need . The Rothschild family banks altogether became the most powerful bank in financial history and dominated bond issues. According to some industry experts, the principal contribution of the Rothschild family to nineteenth century capitalism was the development of the bond market. The early days of the 19th century saw the introduction of the taxation system and the Rothschild’s style of operating with a single commercial account couldn’t sustain itself. The different Houses continued with their separate businesses independently. The failure of the Rothschild’sAustrian bank in the 1930s, the Nazis seizing the family’s property in Austria, and the nationalization of the French Bank in the 1980s showed a breakdown in the power and control the Rothschild family had enjoyed for nearly 200 years...
Answer the following question.
Q1. Comment on the success of the family business of Rothschilds and their strategic moves.
Q2. Explain how the family beliefs, culture, and faith in religion played an important role in decision • making of the owners.
CASE STUDY (20 Marks)
In a shipping department of a company, there were two supervisory staff namely one foreman of stores and one Senior Store Keeper.They were assisted by two Assistant store Keepers and 10 workers. The shipping department was responsible for clearance of all the inward stores against the various purchases made and dispatches of the stores to all the demanding units without any delay. It was observed that there was no delay in unloading the inward trucks bringing the stores but there was always a delay in loading the trucks going outwards for delivery of stores. It was generally delayed and loading was being completed during overtime only. This caused loss to the company due to the payment of overtime allowances to the staff. It also caused delay in compliance of demands.
Answer the following question.
Q1. Discuss the likely causes of the delay in loading the outbound trucks.
Q2. What corrective steps you propose to be taken by the Foreman?
Q3. If you were the in charge of shipping department how will you motivate the industrial staff to minimize the overtime payment?
Q4. Give an overview of the case.
CASE STUDY (20 Marks)
The case discusses the entrepreneurial venture of Sarvesh Shashi (Sarvesh). Sarvesh underwent a yoga course which transformed his thinking and perception of life. When the course was followed by a stringent phase of penance under the guidance of a shaman, Sarvesh gained immaculate clarity of what goals he should pursue in his life. With this motivation, he founded Zorba the Renaissance Studio — which gained quick acceptance from the people. In January 2016, Sarvesh Shashi (Sarvesh), a yoga practitioner and the CEO of Zorba A Renaissance Studio (Zorba), sealed a Memorandum of Understanding (MoU) with India’s largest health and fitness chain – Talwalkars Better Value Fitness Ltd (Talwalkars). As a part of the MoU, Talwalkars acquired a 50% stake in Zorba. Sarvesh and Talwalkars looked to expanding their joint presence in India and beyond by 2020 to make the most out of the fastgrowing US$3.2 trillion global yoga and wellness industry. By May 2016, Talwalkars, in association with Zorba, launched 33 studios across 25 cities in India and had further plans to roll out 100120 studios in the next 5 years across India and overseas. Sarvesh’s primary motive was to spread happiness to people through the medium of yoga and meditation. He designed several courses that addressed the various issues and challenges people faced, ranging from depression and diabetes to cancer. Sarvesh did face some teething troubles, but his efforts soon yielded results. His studio received a proposal from India’s biggest fitness chain — Talwalkars. Talwalkars acquired a 50% stake in Zorba Renaissance Studio. Along with Zorba, it had ambitious plans to open more
than 100 studios across the country to make the most of the increasing popularity of and following for yoga. The case discusses the efforts of Sarvesh as an entrepreneur through ideation, implementation, and growth of his venture.
Answer the following question.
Q1. Explain Entrepreneurship and Entrepreneurial initiative.
Q2. Give an overview of the health and wellness sector in India
Q3. Analyze the beginning, development, and growth of an entrepreneurial initiative in the health and wellness sector.
Q4. Discuss the Sarvesh’s primary motive.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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