Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
Marketing Management
Case Studies
CASE STUDY (20 Marks)
Petrol pumps in India have come a long
way from being dusty, poorly lit places manned by shabbily clothed and
indifferent personnel, to the shopping malls of the early 21st century. Bharat
Petroleum Corporation Ltd. (BPCL), a leading player in the Indian petroleum
industry, received wide acclaim for having brought about this change in the
Indian fuel retailing business. In the mid1990s, the oil industry felt the need
to establish strong brand identities; until then, the industry seemed to have
adopted an indifferent approach towards customer service. With the deregulation
of the oil industry due in April, 2002, Indian players realized that they
needed to become more customer focused. BPCL's pioneering efforts in creating
brand awareness for its products were thus a welcome change. Till the mid1990s,
a typical petrol pump owner seldom interacted with the oil company whose
franchise he held. However, with the new found retail focus of the late 1990s,
companies started taking immense interest in the retail outlets. BPCL's first
foray into petrol pump retailing was through Bharat Shell Ltd. (Shell), its
joint venture with Shell Overseas Investments of Netherlands. Shell launched
the first convenience store, stocking over 1,000 different items. The store,
offering eatables, soft drinks, stationery, newspapers, magazines, frozen
foods, light bulbs audio cassettes and CDs, came as a pleasant surprise for
Indian consumers. By mid2001, petrol pumps at almost all major locations in the
metros had set up retail outlets. However, BPCL was reported to be much better
positioned than its competitors, Indian Oil Corporation (IOC) and Hindustan
Petroleum (HP) to meet the MNC onslaught after deregulation. BPCL was also
reported to be finetuning its marketing and retailing strategy.
Answer the following question.
Q1. Give an overview of the case.
Q2. Discuss the reasons for the success
of Bharat Petroleum Corporation Ltd. (BPCL) marketing and retailing strategy.
CASE STUDY (20 Marks)
Nike, one of the leading brands of
athletic footwear, apparel, equipment and accessories is Oregon, US based
company. It company’s 50% of the revenue comes from international sales and it
registers it presence in more than 160 countries. Nike owns 400 retail outlets
which operate domestically as well as internationally. Over the past few years
Nike’s subsidiaries have been performing well and as a part of the company’s
growth strategy and to maintain its position in the market Nike started
concentrating on its subsidiary business in the year 2006. With the acquisition
of the Starter the company also envisaged to setup itself in the value retail.
The case analyses the impact of Nike’s subsidiary brand on its core brand.
Answer the following question.
Q1. Analyze the effects of subsidiary
brands on the core brand.
Q2. Discuss the dangers of brand
dilution and cannibalization.
CASE STUDY (20 Marks)
On the global personal computer map,
Acer emerged from obscurity to become the third largest PC company only behind
Dell and HP. But the company wasn't a smash hit over night. Staying true to its
South Asian culture, the company worked up the ladder, rather silently,
building brickby brick. On its way up, the company worked out many hurdles –
ranging from branding problems to facing near boycott from the then stalwarts
in the business – and gradually overtook much bigger and older companies. The
long standing chairman Stan Shih put up a workmanlike effort solving one
problem after the other and steering the company in one of the most competitive
industries. All the way through, he stuck to the basics of the business,
focusing on quality, quantity and low costs. Acer's Asian counterpart, Lenovo,
made its mark in the global PC market with a bang by taking over IBM's PC
business. From then on, the rivalry between the two Asian giants caught the
attention of industry as well as academia. The industry is tracking them for
remaking the global PC industry dynamics by challenging the western companies
that have practically invented and built the industry over decades. The
academia is observing the theoretical and strategical underpinnings and is
scripting the journey of these two global giants from the developing world.
This case helps the student’s debate on the importance of brand building in the
global PC industry in the back drop of competitive dynamics that are shaping
the industry. This will also help in analyzing the strategies adopted by Acer
and Lenovo to compete in the industry and in concluding which of the two is
wellplaced.
Answer the following question.
Q1. Give an overview of the case.
Q2. Discuss the significance of brand
building in a highly commoditized industry
CASE STUDY (20 Marks)
The case talks about the takeover of
Tom’s of Maine, the leading player in the natural personal care market in the
US, by Colgate Palmolive in early 2006. Colgate is the market leader in oral
and personal care markets the world over. The naturals market has been showing
good growth in the recent years in the US while the market for mainstream
products witnessing sluggish growth. Natural/organic brands such as Tom’s of
Maine are showing remarkable growth in this stagnating market. Since 2002,
Colgate due to intense competition and increase in price of commodities is
following an aggressive restructuring strategy aimed at strengthening its
market leader position. The case gives the details of this takeover, and the
reasons behind this move. The case brings to attention the latest trend of
multinational companies taking over smaller ethical brands in order to gain a
foothold in the booming ethical markets. It also raises questions on whether
these takeovers, would lessen the appeal of the ethical brands among consumers
or whether consumers would continue patronizing them irrespective of the change
in parentage. The case also facilitates a debate on whether Colgate’s decision
to take over a small natural brand at this critical juncture was wise and about
the success of the same.
Answer the following question.
Q1. Give an overview of the case.
Q2. Give the details of the strategies
for growth in the organic segment for established FMCG companies Impact of
brand equity, in case of take over’s.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
No comments:
Post a Comment