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Consumer Behaviour
Answer the following question.
Q1. What are memory concepts relevant
in advertising. (10marks)
Q2. Show that needs and goals are
dynamic (10marks)
Q3. Write a note on price perceptions
(10marks)
Q4. Discuss motive arousal (10marks)
Q5. Nirma company wants to change the
attitude of consumers towards its brand Suggest any three ways by which you can
do so.(10marks)
Q6. Discuss the theories of learning
(10 marks)
Q7. What is the significance of
relationship marketing in the present marketing environment? (10 marks)
Q8. What is the significance of
consumer research of marketers? (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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