Monday, 3 April 2017

By the end of 2005, Apollo Tyres India Ltd. had become the second largest tire manufacturing company in India


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International Business


Case Studies
CASE STUDY (20 Marks)
By the end of 2005, Apollo Tyres India Ltd. had become the second largest tire manufacturing company in India, the market leader being MRF Tyres. However, Apollo's aspirations were much higher and it wanted to become a US$2 billion company. It realized, however, that it could reach its goal only upon further expansion. Toward this end, it took a giant leap to capture the global markets. Instead of starting from scratch to establish a presence in the global market, Apollo went the inorganic way. It acquired South Africa's Dunlop Tires International (pty) Ltd. and Vredestein Banden BV of the Netherlands in 2006 and 2009 respectively. With these acquisitions, Apollo got hold of the African, Zimbabwean,European, and Canadian markets along with their manufacturing facilities, marketing, and distribution networks. This created a way for its flagship products into these markets as well. While this success resulted in the company realizing its goal, it raised its aspirations as well. The company set out to become a US$6 billion company by 20152016 and to feature among the world's top ten tire makers. But its path was not without challenges.

Answer the following question.

Q1. Discuss the Trends in the global and Indian tire industry.
Q2. Discuss the issues and challenges in globalizing for an Indian firm.
Q3. Give an overview of the case.

CASE STUDY (20Marks)
It happens all the time: good employees get a promotion, and suddenly, they're not so good anymore. Such is the case for cat shelter Paws Need Families, as Della, a cleaner turned assistant manager, and then manager started arriving late, letting applications sit, and slipped on inoculations, all serious offenses. Instead of confronting Della directly, general meetings were held, and an assistant manager was hired to compensate for Della's shortcomings. Ultimately, Della never cleaned up her act, and was fired. Ken
Blanchard, coauthor of The One Minute Manager believes this situation could have been avoided with frequent meetings and support with a system of review, both of which can identify issues before they become real problems.

Answer the following question.
Q1. Why newly appointed assistant manager Della was fired?
Q2. How the worst situation could have been saved? Give your views.

CASE STUDY (20Marks)
PATRA Global is engaged in IT industry having 1000 employees. The Human Resource Head of the company is faced with many problems of like high turnover of employees, late coming, The young employees don’t stay for long and quit the job within a year or
so. H R Depart. Experienced people demand very high salary. The CEO of the Company has worked hard to win the new business contracts and would like to double the turnover in 2 years. However due to shortage of right people on stable basis contracts are incomplete and the company may have to pay penalty and will find difficult to get renewal of contract. The employees of the company compare their company with leading companies in the Industry and feels demoralized.

Answer the following question.
Q1. What is your suggestion for planning and getting right people for right job.
Q2. What are various sources for recruitment which can be tried?
Q3. How you would like to improve skills of the employees.
Q4. Suggest steps to motivate the employees.

CASE STUDY (20Marks)
USbased Nike, Inc., the world’s leading designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories, has had a presence in China since the 1970s. The low wages and talented manpower in China encouraged Nike to shift some of its production from other countries to China. However, Philip Knight, one of the founders of Nike saw China as a huge market for Nike. The consumer presence of Nike in China started in 1981. In order to encourage and build a sporting culture in the
country, Nike sponsored several clubs and sports related events, including professional leagues. It launched professional sporting leagues and was instrumental in building the American ‘streetball’ culture in China.

Answer the following question.
Q1. Evaluate & discuss Nike’s entry and expansion strategies in China.
Q2. Explore the future strategies that Nike needs to adopt in China in the face of the changing macroeconomic situation in the country.



Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224



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