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International Business
Case Studies
CASE STUDY (20 Marks)
By the end of 2005, Apollo Tyres India
Ltd. had become the second largest tire manufacturing company in India, the
market leader being MRF Tyres. However, Apollo's aspirations were much higher
and it wanted to become a US$2 billion company. It realized, however, that it
could reach its goal only upon further expansion. Toward this end, it took a
giant leap to capture the global markets. Instead of starting from scratch to
establish a presence in the global market, Apollo went the inorganic way. It
acquired South Africa's Dunlop Tires International (pty) Ltd. and Vredestein
Banden BV of the Netherlands in 2006 and 2009 respectively. With these
acquisitions, Apollo got hold of the African, Zimbabwean,European, and Canadian
markets along with their manufacturing facilities, marketing, and distribution
networks. This created a way for its flagship products into these markets as
well. While this success resulted in the company realizing its goal, it raised
its aspirations as well. The company set out to become a US$6 billion company
by 20152016 and to feature among the world's top ten tire makers. But its path
was not without challenges.
Answer the following question.
Q1. Discuss the Trends in the global
and Indian tire industry.
Q2. Discuss the issues and challenges
in globalizing for an Indian firm.
Q3. Give an overview of the case.
CASE STUDY (20Marks)
It happens all the time: good employees
get a promotion, and suddenly, they're not so good anymore. Such is the case
for cat shelter Paws Need Families, as Della, a cleaner turned assistant
manager, and then manager started arriving late, letting applications sit, and slipped
on inoculations, all serious offenses. Instead of confronting Della directly,
general meetings were held, and an assistant manager was hired to compensate
for Della's shortcomings. Ultimately, Della never cleaned up her act, and was
fired. Ken
Blanchard, coauthor of The One Minute
Manager believes this situation could have been avoided with frequent meetings
and support with a system of review, both of which can identify issues before
they become real problems.
Answer the following question.
Q1. Why newly appointed assistant
manager Della was fired?
Q2. How the worst situation could have
been saved? Give your views.
CASE STUDY (20Marks)
PATRA Global is engaged in IT industry
having 1000 employees. The Human Resource Head of the company is faced with
many problems of like high turnover of employees, late coming, The young
employees don’t stay for long and quit the job within a year or
so. H R Depart. Experienced people
demand very high salary. The CEO of the Company has worked hard to win the new
business contracts and would like to double the turnover in 2 years. However
due to shortage of right people on stable basis contracts are incomplete and
the company may have to pay penalty and will find difficult to get renewal of
contract. The employees of the company compare their company with leading
companies in the Industry and feels demoralized.
Answer the following question.
Q1. What is your suggestion for
planning and getting right people for right job.
Q2. What are various sources for
recruitment which can be tried?
Q3. How you would like to improve
skills of the employees.
Q4. Suggest steps to motivate the employees.
CASE STUDY (20Marks)
USbased Nike, Inc., the world’s leading
designer, marketer, and distributor of athletic footwear, apparel, equipment,
and accessories, has had a presence in China since the 1970s. The low wages and
talented manpower in China encouraged Nike to shift some of its production from
other countries to China. However, Philip Knight, one of the founders of Nike
saw China as a huge market for Nike. The consumer presence of Nike in China
started in 1981. In order to encourage and build a sporting culture in the
country, Nike sponsored several clubs
and sports related events, including professional leagues. It launched
professional sporting leagues and was instrumental in building the American
‘streetball’ culture in China.
Answer the following question.
Q1. Evaluate & discuss Nike’s entry
and expansion strategies in China.
Q2. Explore the future strategies that
Nike needs to adopt in China in the face of the changing macroeconomic situation
in the country.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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