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Retail
Management
1. Do you think that people will buy merchandise related to
movies? It yes please mentions the reasons.
2:- Suggest ways to overcome from piracy problems in movie
merchandising?
3:- Suggest new type of merchandise that film producers can
bring it to the market?
4:- Are you aware of Hollywood movie merchandise? If yes
specify how they are different from bolly wood merchandise. Do you think that
Indian consumer buy Hollywood merchandise?
1:- Do you think that virtual
retailing channel will have consumer confidence?
2:- How the company should
attract the modern house wife who addict to serials to watch home shop?
3:- Discuss the new product
development strategies used in the case?
4:- Do you think Network 18’s
segmentation is proper? Comment.
1.
Analyze the pricing strategies adopted by café
coffee day to establish its own identity amongst its competitors
1. Analyze the marketing strategies adopted by
Sharma to promote his boutique-Mriganani.
2. What steps should Mr. Sharma take to promote the sales
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