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E-COMMERCE
MANAGEMENT
CASE STUDY : 1
Mrs Geeta Kapoor is a middle aged
lady, who is very fond of shopping. Uptill now she
always used the traditional
methods of shopping. But one day her shopping activity can
stuck up due to unprecedented
rains, that is when her neice brought up the idea of
internet shopping. Mrs Kapoor felt
that while internet e-commerce might be a very
attractive facility to many
customers, it does not solve all shopping problems for her.
Question :
1) What do you feel are the
reasons for Mrs Kapoor above statement?
2) Explain the advantages and
disadvantages of ordering the products online.
3) Use the Web site Evaluation
Model and evaluate a couple of Web sites. Compare
the results of the two
evaluations.
4) Compute an overall score to
each of the sites along with reasons.
CASE STUDY : 2
Mr Laxman Shastri is a master
in the commerce field and over the period he has
acquired a lot of computer
literacy as he feels that the definition of E-Commerce put
forward as “Electronic Commerce
is commerce enabled by internet era technologies” is
very true. But still a number
or lot of concepts have to be understood along with the nature of the internet.
Question :
1) Explain packet switching
2) How does packet switching
differ from a switched network.
3) Draw a simple diagram of
hardware, network and software facilities utilized when an
e-shop is accessed from a home
PC.
4) List the facilities
available on the web.
CASE STUDY : 3
The recent introduction of EDI
into Leroy Merlin, one of the larger DIY retailers in the
French market. The French DIY
sector is fragmented with a few medium size chains
and many independent operators.
This contrast with the UK DIY sector which is
dominated by a few large
operators all of which have operational EDI Systems. The use
of EDI by Leroy Merlin will no
doubt be emulated by the other players of comparable
size but it seems likely to
contribute to continue the rationalization that is taking place in this sector
in France.
Question :
1) For each stage of the
business trade cycle, list the stage specific advantages and disadvantages of
using EDI.
2) What problems might be
encountered in the above case with the implementation of EDI?
3) EDI is typically applied to
trade exchanges, orders, invoices etc but it can also be
used for non-trade purposes.
Suggest how EDI might be used in this case?
4) Suggest any instances where
a mature EDI supply chain can facilitate a change in the
nature of the product of
service.
CASE STUDY : 4
Mr. Apte is retired manager
from a multinational company. He worked in the Audit
department of the company. He
has all his life done a great hard work. After the
system in the company became
computerized he adapted himself to the computerized
environment. But still he does
not feel comfortable with e-banking services and always
feels that the old system was
only better.
Question :
1) Explain the reasons for Mr
Apte holding the above views.
2) Explain what you mean by
Internet banking?
3) What do you feel are the
advantages and disadvantages of E-Banking?
4) How can the problems in
Internet banking be resolved?
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