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Marketing Management
1. Give the Classification of Products and state Product
Line Decisions?
2. What are various ways to classify the service market?
3. Define marketing channel. And explain various types of
marketing channels?
4. What are problems and constraints in Rural Marketing?
5. What is market segmentation and Basis of Market
Segmentation?
6. How marketing Research and Distribution Management is
done in Rural Markets?
7. State the Market Segmentation process and criteria for
effective market Segmentation?
8. What is Matrix Organization and what are advantages and disadvantages?
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