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MARKETING MANAGEMENT
1. Examine the
progress of Profile’s Group as a leading interior designer and decorator.
2. What kind of
change was observed in the STP strategy of the firm and how was it useful?
3. Evaluate the
working of Profile’s group with respect to the Segmenting, Targeting and
Positioning of markets. Do you have any suggestions for the firm?
1.How will you determine the
marketing mix for our enterprise?
2.Do you have any ideas to make
our enterprise successful particularly by enhancing or improving the marketing
mix?
3.What do you think will be the
challenges in making an effective marketing mix since our enterprise is a new
one?
1) Identify the
qualities of Roger as a PR professional and analyse his role in the companies
that he worked for.
2) In the above
problem situations, was there any other approach that Roger could have adopted?
If yes, suggest some approaches. If no, why do you agree with Roger’s approach?
3) List the PR
tools and strategies that were adopted by Roger in dealing with the problem
situations.
1:- Identify the
approach (plus points and negative points) of the two salespersons in the above
situations and make a comparative analysis.
2:- In both the
situations, were the customers satisfied with how the salespersons handled
their queries? Analyze the sales person’s and customer’s interactions in the
above situations.
3:- If you were a
salesperson, how would you have handled the above two situations? Do you have
any suggestions for Jagan and Tarun?
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