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Global Corporate Strategy
PGBM16
Global
Corporate Strategy
-
London Campus, OCT Intake, 2016 -
Individual
Assessment
Case
Study: Tata Group’s Growth Strategies
Submission
Date:
SunSpace
Deadline :Tuesday 30th May 2017 at 16:00
JIRA/Webservices
Deadline: Tuesday 30th May 2017 at 16.00
Word
Count: 3,000 words (maximum)
Introduction:
This
individual assignment will be assessed by means of a 3,000 words (maximum)
report. The assignment has been designed to allow you to develop and use your
knowledge and skills in understanding key strategic issues relating to the Global
Steel Manufacturing Industry. You will be required to apply the strategic
concepts and analytical techniques studied in this module. All the learning
outcomes below will be assessed:
1. Demonstrate critical understanding and
application of relevant theories associated with global corporate policies and
strategies.
2. Understand the holistic nature of strategy and
apply analytical techniques to solve complex problems in real life organisations.
3. Demonstrate knowledge of the strategic decision
making process through critical analysis of how strategic decision making
enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission,
objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the
impact of their understanding on the problem solving process.
The
assignment will be internally moderated by: John Dixon-Dawson
Please
note:
1.
All
work must adhere to the University regulations on ‘Cheating, Collusion and
Plagiarism’ which are provided as an Appendix in your Programme Handbook. You
are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.
2. All students
must submit a Turnitin report to JIRA with the word document assignment
submission. You will need to submit your work to SunSpace for the Turnitin
report. The penalty for students who do not submit their assessed work through
Turnitin is that their mark is withheld and the assessment board may deem the
work to have failed.
Task
Your
task is to carry out a critical analysis and evaluation of the strategies
adopted by global steel manufacturers, using the case study provided and
other materials researched. You will be expected to select and apply
appropriate theories, techniques and models studied during the module whilst
having regard to the practical aspects of strategy development.
Your
assignment should be presented in a business report format and should be 3,000
words (maximum) (excluding executive summary/abstract, references and relevant
appendices). The report should include a title page and abstract and be
fully and consistently referenced, using Harvard Referencing style. The
title page should be clearly labelled with your name, your course and the name
of the case study.
It is
recommended that you research information additional to the case study to
support your arguments. This may be obtained from a diverse range of sources
and you are encouraged to research the issues in whichever way you deem
appropriate.
Assessment
Criteria
The
assessment will focus on the level of ANALYSIS carried out. That is, the
application of
THEORETICAL
CONCEPTS studied in the module to the ‘practical’ case study
presented. In other words, you should proceed beyond a DESCRIPTION of the
company and its actions. You should be analysing ‘why’ rather than describing
‘what’. The assignment will be assessed and moderated by two members of staff
in accordance with the marks allocated to each of the questions detailed below.
10% of the marks are set aside for the ‘presentation’ criteria. In the event of
failing this individual assignment, normal referral / deferral procedures will
apply. This assignment carries a weighting of 100%.
Academic
Rigor
• your ability to isolate the key strategic
issues
• the coherence and depth of the analysis of
those issues
• the ability to analyse the strategy context
within which companies operates
• the ability to critically review and
evaluate strategic decisions made by companies
Methodology
• the use of relevant evidence, from material
provided and personal research to support any statements made
• the appropriateness of the methods used and
theoretical models and frameworks applied
• the breadth and depth of research
undertaken
Evaluation
of data
• the ability to make sound recommendations
or conclusions arising from the analysis
• the soundness of arguments put forward
Presentation
• the summary of arguments
• report layout and format
• use of illustrative material and evidence
to support arguments
• the appropriateness of length
• the quantity and accuracy of referencing
Grading
Systems
|
Distinction:
70 – 100% Merit:
|
60 –
69%
|
|
Pass:
|
40 –
59%
|
|
Fail:
|
0 –
39%
|
The
Global Steel Manufacturing Industry:
The true mettle of an organisation is tested when
it is able to respond to the challenges the environment throws up and turn them
into an advantage. At Tata Steel, it’s been a turbulent year. For the first
time in its history, it encountered closure of critical mines. During the same
period global steel demand stagnated while imports surged. As a result, margins
were under severe pressure. Staying alert to the dynamics of the steel industry
and remaining responsive to it, has enabled us to manage the impact of these
challenges and come out stronger. We have seeded several initiatives and
projects that will bear fruit in the coming year. A tightening of processes has
enabled us to become leaner and more agile than ever before. And an ongoing
focus on continuous improvement is helping us innovate to achieve even greater
efficiencies.
(http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf,
2016)
Read
the 2015 Annual Report of the Tata Group available online
(http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf),
and carry out appropriate analyses of the global corporate strategies
adopted by the Tata Group and other leading steel manufacturers, in response to
the questions below.
You are
encouraged to use relevant data/information from company websites.
Question
One: Portfolio, Integrated
Organisation Perspectives and Competitiveness
Using
relevant literature and examples from the 2015 Annual Report of the Tata Group
available online (http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf),
critically evaluate the merits and demerits, of adopting the ‘portfolio
organisation perspective’ or the ‘integrated organisation perspective’
in the management of Tata’s range of products – in today’s fast-changing dynamic
global business environment. Based on your evaluation, is it possible for Tata
to adopt both perspectives simultaneously, and why?
[20
% marks]
Question
Two: Business Model Innovation and
Technological Innovation through Strategic alliances, M&As
The focus on innovation has helped the company
(Tata Group) improve its products, services and solutions to satisfy customer
needs. For example, the ‘Innovent’ programme has enabled the company to enter
new market segments, for example the steel doors segment. Steel doors have been
introduced under the brand name ‘Pravesh’ and have received a positive response
from customers, thereby creating a new market for the company.
(http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf,
2016)
Using
relevant literature and examples from the Tata Group, carry out a critical
assessment of the company’s ability to acquire and deploy intelligent
innovations and technologies through ‘strategic alliances’ (SAs) and ‘mergers
and acquisitions’ (M&As). In your opinion does Tata have the mix of
resources and capabilities to bring the ‘digital and mobile’ technologies
together in order to achieve its aims and intentions? Lastly, how would you
assess the above mentioned addition of ‘Pravesh’ to the product portfolio (you
should refer to Blue Ocean Strategy and Business Model Innovation)?
Question
Three: Corporate governance, CSR, Sustainability and Leadership
The company’s vision to be a global benchmark in
value creation and corporate citizenship and the company’s long-term corporate
social responsibility (CSR) objective, is to improve the quality of life of the
communities through long-term value creation for all stakeholders. This
objective is in alignment with the Tata Group core purpose. Towards achieving
this, the company has been a pioneer in various CSR initiatives. We continue to
remain focused on improving the quality of life and engaging communities
through health, education, sports and infrastructure development.
(http://www.tatasteel.com/investors/annual-report-2014-15/annual-report-2014-15.pdf,
2016)
Using
your understanding of Corporate governance, Corporate social responsibility
(CSR), Sustainability and relevant management and leadership concepts, critique
the above extract and evaluate the ability of Tata’s senior management team to
ensure that the company’s CSR activities contribute to increasing the company’s
value in a strategic and sustainable way.
[30 %
marks]
Question
Four: Personal reflections on learning
In
350-400 words reflect on the impact of this assessment on your understanding of
the Global Steel Manufacturing Industry competition, highlighting the key role
of strategic alliances, M&As, and corporate leadership, in sustaining
growth through responsible policies and practices.
[10 %
marks]
Note: 10%
marks is allocated for overall presentation in report format, including
correct use of Harvard referencing style.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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