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International
Marketing
PGBM – 51
Assignment
Guide – 2016/2017
Module
Leader: Yannis Smirnis
E-mail:
yannis.smirnis@sunderland.ac.uk
SunSpace/JIRA deadline date: Tuesday 6th June 2017 at 16:00
Introduction
to the Assignment:
This assignment is divided into two
parts (Section A & Section B). You will need to achieve minimum overall
mark of 40% in order to successfully complete this module.
Please read all instructions and
information carefully. You are required to submit your work in accordance with
the University of Sunderland Postgraduate Assessment Regulations. Your
assignment must be submitted in conjunction with a Turnitin© report and clearly
completed Assignment Cover Sheet.
Mode of Assessment: Individual Report
(section A 70% & B 30%)
Overall weighting: 100%
Assignment:
Assignment
Brief:
Section A (70%):
Critically evaluate the marketing environments for
a consumer electronic tablet brand already operating in TWO countries
from different continents. What are the key challenges in each country for the
brand? You are required to select these countries from separate columns below:
|
A
|
B
|
C
|
D
|
E
|
|
France
|
USA
|
UAE
|
Thailand
|
Nigeria
|
|
Germany
|
Mexico
|
South Korea
|
Singapore
|
South Africa
|
|
UK
|
Brazil
|
Japan
|
Vietnam
|
Kenya
|
Your target length for this section is
2500 words.
Section B (30%):
Examine whether strategies of local
adaptation or global standardisation should be preferred for the consumer
electronic tablet brand in your chosen countries. Justify your decisions
using evidence from your research. Your target length for this section is
1000 words.
The output of this assignment should be
a written report of approximately 3500 words +/- 10%.
Your arguments, findings should be
supported by theories, facts and figures published within contemporary journal
articles, recognised business magazines and market intelligence reports etc.
Please justify any tools or models used to evaluate the information you source
and reference these. You must provide a list of references using Harvard style
referencing. Academic tutors will work with students during the workshops in
order to support and monitor individual student’s progress.
This is an individual assessment. You
must submit your report on SunSpace / Module through the Turnitin and
on JIRA.
The work must be original - if there is
evidence of any work that is not wholly attributable to you, University's
Cheating, Collusion, and Plagiarism policy will be applied.
N.B. Please note the maximum word count of 3500 words +/- 10% excludes
Appendix and References.
Learning Outcomes:
This assessment is designed to meet the
following knowledge and skills-based outcomes:
Demonstrate the differences between marketing in domestic
and international markets
• Explain
the processes by which organisations internationalise their activities and
enter new markets
• Evaluate
the suitability of specific international marketing strategies
• Utilise a
broad range of sources for finding appropriate information
• Analyse market data in order to assess marketing opportunities
across different regions of the globe.
Assessment Criteria:
You will be assessed on the following
criteria:
• Critical
evaluation
• Range and
quality of references
• Structure
of presented material
• Cogency
of argument with logically derived conclusions
• Analysis
of information with justification of appropriate tools/models
• Knowledge & application of appropriate management concepts and
theories
Submission Policies:
1. Students MUST submit an electronic copy to JIRA with their
Turnitin Report
2. All Students must submit their assignments through Turnitin
on SunSpace. If
under any circumstances assignments are submitted without this, the final mark
will be withheld and there will be potential delays.
3. All works submitted MUST be original. If under any
circumstances a student is found to be violating any of the 'Academic
Integrity' rules mentioned within the module guide, the university
deserves the right to take legal and disciplinary actions against the
individual.
Marking Scheme:
Distinction (70+%)
An excellent assignment. It
demonstrates a high level of understanding of the learning outcomes. The report
provides evidence of significant understanding of marketing strategy
theory/techniques and its application to the selected organisation. All
decisions are logical, coherent, fully justified, explained succinctly and
coherently, but also demonstrates a high level of insight and originality. The
presentation is of a very high standard demonstrating a professional approach
which is generally free of errors.
Merit (60-69%)
A very good assignment. It demonstrates
a reasonably high level of understanding of the learning outcomes. The
assignment provides evidence of understanding of marketing strategy
theory/techniques and its application to the selected organisation. All decisions
are logical, justified and explained however are less strong in terms of
insight and originality. The presentation is of a high standard and
predominantly free from errors.
Pass (40 -59%)
A good assignment. It demonstrates a
sound understanding of the learning outcomes. The report provides evidence of
understanding of marketing strategy theory/techniques and its application to
the selected organisation, though this may be somewhat limited. Most decisions
are appropriate however are less strong in terms of insight, logic and
originality. The presentation is adequate.
Grade F (<40%)
An unsatisfactory assignment which
demonstrates a lack of understanding of the learning outcomes and has not
answered the question. It contains some elements of marketing strategy/techniques
applied to the context however is not wholly appropriate. The assignment lacks
logic, coherence, originality and insight. The presentation is poor with a
number of errors.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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