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Business Environment
Case Studies
CASE STUDY (20 Marks)
Powerful CMS utilizes low cost techniques to manage international sales and mobilize a global workforce. The latest projectmanagement and client collaboration ‘Software as a Service’ (SaaS) offerings centralize all communication in a virtual environmentthat is shared between customers and staff regardless of their global location. Adopting the use of SaaS tools in order tofacilitatecollaborative environments ondemand has enabled PowerfulCMS to establish a clear value proposition and competitive advantage. Cloud computing has enabled PowerfulCMS to manage cash flow more effectively as software licence costs become an operationalexpenditure instead of a capital expenditure. Further, by embracing the global workforce, PowerfulCMSis able to increase overallproductivity. From a sustainability perspective, the use of remote work environments also provides PowerfulCMS with opportunitiesto reduce carbon emissions, thereby requiring fewer natural resources per unit of production and emitting less CO2e (CO2equivalent) emissions into the atmosphere. Though this model demands a highly skilled workforce, these principles can be applied toany business considering new ways in which to increase its value proposition and competitive advantage. Featured OrganizationsPowerful CMS is a local business that specialises in helping SMEs grow their business online. Powerful CMS specializes in helpingsmall to medium businesses with a proven concept and online revenues of 100K+ or successful offline businesses (under 10M) withno online revenues to achieve online revenues of 1M+. Forward Shift Environmental is an environmental Research & Consultancyorganization that has, products and services within the Energy & Environment and Sustainable Computing sectors. As a nonprofitengineering consultancy, Forward Shift Environmental’s focus is on the development of costeffective solutions through a number ofmeasures, such as engineering and educational initiatives that will deliver longterm value to all relevant stakeholders. The Problemto be Addressed The traditional techniques of using an office based environment to manage staff from various countries around theworld was too costly and ineffective to be considered as a viable option when serving a global marketplace. New low cost techniquesrequired in order to manage international sales and mobilise a global workforce demanded the latest technology available. Whatwere the end benefits? (Efficiencies, Productivity, Financial, Cultural or Other) Adopting the use of SaaS tools to facilitatecollaborative environments ondemand has enabled PowerfulCMS to establish a clear value proposition and competitive advantage. Cloud computing and the use of SaaS has enabled PowerfulCMS to offset software capital expenditures with a monthly payasyou-go surcharge and in turn has enabled the organisation to embrace a global workforce in order to increase productivity. Time basedefficiencies given the use of a global workforce added another factor, thereby allowing work to be developed continuously aroundthe clock 24x7. In this sense, work would be handed over to the person in the next timezone as their shift ended. By eliminating theneed for any downtime, project assignments could be turned around in much shorter periods of time than was otherwise possible.Engaging a global workforce has, by nature, enabled PowerfulCMS to become culturally rich. Each employee posts photos andshares family details on their cultures and food with other team members, creating increased awareness, respect and knowledge ofdifferent cultures. Use of SaaS based tools for Project Management, Service Delivery, Service Reporting, Customer RelationshipManagement and Bug tracking have helped reduced startup costs, enabled new systems to be trialled quickly, reduced the cost ofoperations and passed the value back to clients. Release to Market Idea Concept Clients Developers Users Diagnostics CodeSoftware Feedback Development 0 5,000 10,000 15,000 20,000 25,000 30,000 50,000 40,000 Centralised Best Case Remote WorkWorst Case Centralized Worst Case Remote Work Best Case Resource Depletion (kg) Global Warming Potential (kg/CO2e) ImpactCategory Life Cycle Impact assessment Units Energy Consumption (MJ) 4 PowerfulCMS Utilizing remote work environments hasalso provided PowerfulCMS with the ability to deliver solutions to customers with reduced embedded carbon natural resources(3,300 kg per project) and emits approximately 25 percent less CO2e (1,500 kg per project) into the atmosphere. The following LifeCycle Assessment demonstrates that Remote Work consumes roughly 35 percent less natural resources (3,300 kg per project) andemits approximately 25 percent less CO2e (1,500 kg per project) into the atmosphere.
Answer the following question.
Q1. How Powerful CMS had achieved competitive advantage by adopting Software as a Service’ (SaaS)? Explain.
Q2. Discuss the methodology through which the company was able to save environment.
CASE STUDY (20Marks)
Asia had emerged as the destination for medical (healthcare) tourism capitalizing on advantages of “lower cost skilled personnel,cultural factors, natural endowments and unique forms of medicine.” The targeted consumers were patients from developed nationswhere medical treatments were expensive and the waiting lists long. By providing medical services to foreign customers, thesecountries were not only generating valuable foreign exchange, but were also creating employment opportunities. Thailand was theleader in the region, followed by Singapore and Malaysia and India as the preferred destinations for medical treatment. The benefitsof foreign exchange, employment and growth in national income, which extended well beyond the medical, travel and tourismsectors attracted government interest across Asia, and efforts to attract medical tourists added to the growth of the industry ThoughAsian countries provided cheaper medical services, they were also perceived by some as being manned by low quality doctors whoprovided poor quality treatment. Pricing of the treatments and packages across the region varied. Experts opined that the overemphasis on the foreign patients who offered higher revenue compared to domestic patients can be detrimental to public healthcareservices in the home country. Despite the issues and challenges, the region had vast opportunity for growth The case describes thegrowth and reasons of the Asian region as a preferred destination for Medical/Healthcare Tourism and the importance of thehealthcare tourism industry in the Asian economies. The case details the issues and challenges for the countries in servicing thepatients. The case ends on the discussion whether such emphasis on healthcare tourism was diverting the attention and resources ofthe government from the domestic healthcare needs, especially public health. With such competition and challenges, would Asiancountries be able to capitalize on the opportunity and at the same time fulfill the social obligation of healthcare at home
Answer the following question.
Q1. Discuss the growth and reasons of the Asian region as a preferred destination for medical/Healthcare Tourism andthe importance of the healthcare tourism industry in the Asian economies.
Q2. Analyze the issues and challenges for the countries in servicing the medical tourist patients.
CASE STUDY (20Marks)
China's commodity trade, prior to the late 1970s was determined almost entirely by economic planning. The State PlanningCommission's import plan covered more than 90% of all imports. The economic reforms that started in 1978 gradually reduced theinterference of the state into the trade activities. China's accession into the World Trade Organization (WTO) in 1991 furtherhastened the process of reform. However, China always had conflicts with its trading partners on different issues, the key ones beingundervaluing its currency and the dumping of goods. Even by 2004, most of the substantial trading partners of China, including theUnited States and the European Union (EU), were not willing to recognize the country as a 'market economy'.
Answer the following question.
Q1. Discuss the factors that held back the US and the EU from granting a market economy status to China
CASE STUDY (20Marks)
In the early 1980’s Ireland was termed as the ‘Sick Man of Europe’ owing to its high unemployment rates, burgeoning public debt,and high levels of emigration. But since 1987 it has made significant economic progress by undertaking a series of measures, themost prominent of which was its policy of granting special tax incentives to foreign investment in the manufacturing sector andfinancial services. This low tax regime was always an apple of discord between Ireland and the European Union. But it helped thecountry attract a large number of foreign companies seeking low tax jurisdictions for their investments. The result has been aremarkable turnaround in the Irish economy, which has since been dubbed the ‘Celtic Tiger’.
Answer the following question.
Q1. Explain the types of fiscal policy and analyze contractionary and expansionary fiscal policy in the context ofIreland
Q2. Analyze the relationship between taxes and economic growth in the context of Ireland.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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