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Information
System for Managers
1. Businesses are trying to get
closer to the customer by using information and communication technology (ICT)
so that they can create long-term relationships and gain more knowledge from
and about the customers. The airline industry is no exception to this. It has
reached a crossroad. While on one hand fuel and labor costs continue to be key
issues, the phenomenal growth in passenger traffic has created new
opportunities for growth. With the help of an example from the airlines
industry such as Emirates, explain how airlines use customer relationship
management (CRM) for improving their customer service? (10 Marks)
2. Discuss
the role of information systems in managing the supply chain of an organization
with the help of an example from the retail industry. (10 Marks)
3. A) The
e-commerce giants in India offer exclusive sales during the festive season and
have people visiting their websites in huge numbers such that they run out of
stocks for a few coveted products in just a few minutes. Keeping in mind the
traffic volume that visits these websites, each e-tailer wants to ensure the
performance of the system is not compromised on at any cost, the transactions
are safe and secure and customers are attracted to the new design layout for
the festive design. As a developer of such a system, what tests will you
perform during SDLC, to ensure the smooth functioning of these websites? (5
Marks)
3. B) Maggster Co., a
publishing house is making a transition to using an enterprise-wide system, an
ERP software, to streamline the operations. You have been appointed as a
consultant to Maggster, how will you try to ensure smooth implementation of
such an ERP software? (5 Marks)
Answer Sheet, Project Reports, Thesis Reports contact
ARAVIND – 09901366442 – 09902787224
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