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International Business Environment
PGBM04
International
Business Environment
Individual
Assessment
Submission
Date:
SunSpace
Deadline: Tuesday 30th May 2017 at 16:00
JIRA/Webservices
Deadline: Tuesday 30th May 2017 at 16.00
Word Count 3,000 (+-10%)
This is an individual
assignment. It will constitute 100% of your overall mark for the module. Please
choose ONE question from the following FOUR. You are asked to
write an essay-style answer of about 3000 words on the topic you have chosen.
All questions are equally weighted.
You are expected to
develop your own arguments for each, based on your own critical reflection, as
well as reading and discussion in the workshops. This is not a closed-book
assessment. You are expected to use research-based academic work, such as
journal articles, books, and other sources. Remember to provide full
references, using Harvard referencing, at the end of each answer for any
material that you refer to.
All assignments must be
submitted on SunSpace first. A Turnitin Report will be generated, which then needs
to be submitted on JIRA along with the original file. Therefore there will be 2
attachments on JIRA. Your mark and feedback will be made available to you
electronically on JIRA once the internal moderation process has taken place,
you should note that at this stage marks are still subject to external examiner
and academic board approval.
This assessment covers the
following learning outcomes from the module.
Knowledge:
1. Critically review and apply concepts,
terminology & theoretical models associated with international business
policies and strategies.
2. Demonstrate understanding of the political,
socio-cultural, economic and technological factors that have been found to
influence variations in international organisational business structures and
leadership and management styles
3. Critically assess the relationship between
national and organisational cultures
4. Relate the conceptual
theory of ‘internationalisation’, innovation and competitive advantage to
different industries and locations
Skills:
1. As an individual apply
relevant theoretical concepts to real-world business (environment) dilemmas or
issues, producing a diagnosis and suggesting possible outcomes.
Assessment Criteria:
For each question, the competent
answer will be concise, accurate and clearly written in your own words. It will
put forward your individual analysis of the issues raised, rather than merely
offer a descriptive account. It will be logically organised and contain a
conclusion.
Your assignment should also consider
and apply the relevant theories and your arguments should be supported
by drawing on relevant literature and examples from international
business. Where you draw on the views, words
and research of others,
these will be acknowledged as references and cited clearly in your answer
conforming to the Harvard referencing system.
The Generic PG assessment
criteria are attached as well as a module interpretation in the form of a mark
sheet.
The University’s Policy on
Cheating, Collusion and Plagiarism will apply.
Questions:
In answering ONE of
these questions, please pay particular attention to the assessment criteria
set out on above.
Please also note that
(i) As much as possible your answers should draw
on real world examples from the activities of international businesses and
national economies
(ii) Equal weighting should
be assumed for two part questions.
1. What are the various
methods of internationalisation that could be adopted by any major retail
organisation in a developed country seeking to expand its operations into large
emerging markets to maximise the chances of success and minimise the risks of
failure? Critically evaluate each method as explanations of the process of
business internationalisation (100 Marks).
2. The PESTEL framework was
designed to analyse specific dimensions of a national environment. Critically
examine how the framework can be adopted to take into consideration other
dimensions and broader scope, bringing in regional and global impacts (100
Marks).
3. For a large multinational
enterprise from a European country contemplating a joint venture with a foreign
partner in India or any emerging country, critically examine the cultural
challenges likely to be encountered, and what are your recommendations for how
to enable the joint venture to succeed? (100
Marks).
4. To what extent can FDI
and joint ventures provide opportunities for technology spillovers which can
lead to increased innovative capacity in the host country? Apply your analysis to no more than two emerging economies of your
choice (100 Marks).
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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