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Consumer Behavior
1. Family plays an important role in
consumer decision making process. William Wells and George Gubar has proposed
eight stages to describe family life cycle. As a management trainee you have
been asked to identify two product brands for each family life cycle stages.
Also, elaborate the same with detailed explanation and reason. (10 Marks)
2.
Thailand based, internationally known “Glamour” Cosmetics Company
showing interest in entering Indian market, you as their head of marketing
explain how understanding the local culture (Indian Culture) plays a crucial
role in launching new brand in a new market. The company is having a strong
presence in many countries. The company targets female in the age group of 18
to 30 years. The company has Hollywood stars promoting this brand. (10
Marks)
3.
One of the well-known Indian branded clothing designer company would like to
expand their business through entering international market into SE Asian
country like Singapore or Thailand , you as a head of International Marketing
consultant:
a) What kind of market research you would
like to conduct and why? Give your logical explanation (5 Marks)
b) Prepare an questionnaire to conduct
market survey to gather primary data from the market (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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