homestudyhelp365: Brand Management - Explain the functions of brand to consumers

Wednesday, 24 August 2016

Brand Management

1. As a brand manager of a multinational company, which guidelines would you follow to Be sensible in pricing your brand?

2. How FMCG create value through cost-efficiency how would you describe the purpose of multi-brand portfolio?

3. Differentiate b/w “Brand Vision and Mission Statement”?

4. Differentiate between consumer promotion and trade Promotion?

5. Identify the rules that lay the foundation of developing the right copy in the light of

All strategic elements and describe its importance?

6. What is meant by brand contract Explain briefly basic principles of brand Contract?

7. Explain the functions of brand to consumers?

8. Define brand & explain the functions of brand to consumers?

Wednesday, 24 August 2016